Social Network's Management
Nowadays, it is known that businesses cannot run without a business Instagram page. Introducing the business to a wide audience and recruiting new customers is mostly done through the social networks Facebook and Instagram. If you want to create a quality digital business card on Instagram and Facebook or get maximum exposure and new customers, you need a serious partner who can manage these pages for you. At the "Shay David" advertising agency, we specialize precisely in managing business Facebook and Instagram pages.
We provide services such as writing organic and engaging content by a skilled copywriter, ongoing editing of photos and videos by a skilled designer, managing advertising campaigns, and courteous and professional customer service.
Competitor and keyword research
Competitor and keyword research are critical components of an effective Pay-Per-Click (PPC) advertising strategy, especially within the Google Ads platform. Understanding the competitive landscape allows businesses to identify the strategies their competitors are using, including which keywords they are targeting and how much they are spending on their campaigns. This insight is invaluable for crafting more competitive and cost-effective ad campaigns.
Keyword research, on the other hand, is essential for optimizing the PPC campaigns to reach the intended audience. By identifying the most relevant and high-traffic keywords related to your products or services, you can ensure that your ads appear in front of users who are most likely to convert into customers. This involves analyzing search volume, competition levels, and keyword intent to select terms that will drive quality traffic to your site without exceeding your budget.
Together, competitor and keyword research enable businesses to fine-tune their PPC campaigns, strategically outmaneuver competitors, and achieve a higher return on investment. This dual approach not only enhances the visibility of your ads but also significantly improves the efficiency of your spending, ensuring that each dollar invested works harder to bring in potential customers.
Audience targeting and ad creation
The content we produce as part of managing social media pages is organic content, which is undoubtedly the most important foundation. In this era, the public is looking to see truths and focus on the authentic sides of the business and the people behind it. And yet, organic content is not enough to improve the business's exposure to the general public.
The Meta system, which sits at the top of the Facebook and Instagram platforms, has created a dependence on sponsored promotion to reach more customers.
Within the framework of our knowledge and expertise, we develop sponsored strategies that aim to direct your ad to the most relevant audience for your business.
We target the target audience, what are their interests, geographic location, hobbies, ages, sectors and other details that can help us identify the most suitable customers for your business. After accurately identifying the audience, we create a personalized ad and test its results over time, while optimizing for the best results.
